'OUDE' FOR OLD, 'WAAG' FOR WEIGHT, NAMED FOR THE 17TH CENTURY WEIGH HOUSE IN AMSTERDAM, USED TO SET STANDARDS FOR THE VALUE OF GOODS.
FOUNDED IN 2017, SHANGHAI-BASED OUDE WAAG IS QUICKLY EARNING A REPUTATION AS A RISING FORCE IN CHINESE LUXURY. CREATIVE DIRETOR JINGWEI YIN DESCRIBES THE BRAND AS "LIKE KEEPING A DIARY" - AN EVOLVING RECORD OF HUMAN EXPERIENCE, PUNCTUATED BY SMALL, ABSTRACT MOMENTS OF EMOTION AND INTIMACY.
THE OUDE WAAG AESTHETIC IS CHARACTERIZED BY ITS INTELLECTUAL AND EMPATHETIC APPROACH TO THE RELATIONSHIP BETWEEN MIND, CLOTHING AND BODY. YIN'S PRIVATE ATTRACTION TO QUIET AND OVERLOOKED SOURCES OF BEAUTY IS ELEVATED BY HIS SHARP CUTTING, FLUID DRAPING, TEXTILE INNOVATION, AND RAZOR-SHARP EYE FOR DETAILS.
JINGWEI YIN WAS BORN IN CHENGDU, CHINA. HE RECEIVED HIS FASHION EDUCTION IN LONDON, GRADUATING FROM HIS BA AT CENTRAL SAINT MARTINS COLLEGE, AND EARNING HIS MA AT THE ROYAL COLLEGE OF ART. BEFORE ESTABLISHING OUDE WAAG, HE WORKED FOR HAIDER ACKERMANN AND HUSSEIN CHALAYAN.