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ABOUT


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19 AUTUMN/WINTER: MOTHS

19 SPRING/SUMMER: SAPPHO


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STOCKISTS


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CONTACT
A JOURNAL OF TIME, A MIRROR OF THOUGHTS, REFLECTION OF DESIRES, AND EVERYDAY INSPIRATIONS.
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"OUDE" FOR OLD, "WAAG" FOR WEIGHT, NAMED FROM THE WEIGH HOUSE IN AMSTERDAM AT 17TH CENTURY WHERE SET STANDARDS OF VALUE FOR GOODS.

FOUNDED IN 2017, SHANGHAI-BASED OUDE WAAG IS QUICKLY EARNING A REPUTATION AS A RISING FORCE IN CHINESE LUXURY. FOUNDED BY DESIGNER JINGWEI YIN DESCRIBES THE BRAND AS "LIKE KEEPING A DIARY" - AN EVOLVING RECORD OF HUMAN EXPERIENCE, PUNCTUATED BY SMALL, ABSTRACT MOMENTS OF EMOTION AND INTIMACY.

OUDE WAAG AESTHETIC IS CHARACTERIZED BY ITS INTELLECTUAL AND EMPATHETIC APPROACH TO THE RELATIONSHIP BETWEEN MIND, CLOTHING AND BODY. YIN'S PRIVATE ATTRACTION TO QUIET AND OVERLOOKED SOURCES OF BEAUTY IS ELEVATED BY HIS FLUID DRAPING, TEXTILE INNOVATION, AND RAZOR-SHARP EYE FOR DETAILS.

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JINGWEI YIN WAS BORN IN CHENGDU, CHINA. HE RECEIVED HIS EDUCTION IN LONDON, GRADUATING FROM HIS BA AT CENTRAL SAINT MARTINS COLLEGE, AND EARNING HIS MA AT THE ROYAL COLLEGE OF ART. BEFORE ESTABLISHING OUDE WAAG, HE WORKED FOR HAIDER ACKERMANN AND HUSSEIN CHALAYAN.
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CHINA


BEIJING
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COMMON PLACE
DONGLIANG
JOYCE

SHANGHAI
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BLANK
JOYCE
LABELHOOD

CHENGDU
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HUG

WENZHOU
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JUNESHAN
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IG: @OUDEWAAG

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